KILLLIST

KILLLIST is a hard goods and accessories brand for people who chase goals with aggression, humor, and a permanent marker.

We named the brand and built a messaging system around one blunt truth: crossing things off feels good. Whether the goal is dark, silly, or serious — just kill the list.

In collaboration with a Creative Director and Designer, we developed products that channel the chaos, focus, and intensity of going after what you want — loudly and unapologetically.

They didn’t just check boxes.
They went for the throat.