BLAXOUT X HEDON
BLAXOUT is a minimalist leather glove collection built for the apex — a self-initiated concept inspired by luxury helmet house HEDON.
This collection blurs the line between the raceway and the runway — engineered for touch, tailored for speed, and stitched for the spotlight.
We named the brand, wrote the product lines, and developed a campaign voice that wears as well in the paddock as it does on the street.
A fast antidote with the reflexes of a driver.