BLAXOUT X HEDON
BLAXOUT × HEDON is a self-initiated minimalist leather glove collection built for the apex — inspired by the precision and restraint of luxury helmet house HEDON.
The collection blurs the line between raceway and runway.
Engineered for touch.
Tailored for speed.
Stitched for the spotlight.
We named the brand, wrote the product lines, and developed a campaign voice that wears as confidently in the paddock as it does on the street.
A fast antidote with the reflexes of a driver.