FASHION ASSASSIN

FASHION ASSASSIN is a minimalist womenswear brand built in opposition to fast fashion.

No bloated drops. No disposable trends.
Just sharp, essential 4-piece seasonal capsules designed to last.

We developed the name, voice, product copy, and verbal identity around one mission:
helping women opt out of overconsumption through fearless minimalism.

We built a brand that is clean, bold, and unapologetically limited — in collaboration with the Creative Director and Designer.
Proof that simplicity doesn’t mean playing small.

We didn’t just launch a product line.
We sharpened a point of view — and stood by it.