FASHION ASSASSIN

FASHION ASSASSIN is a minimalist womenswear brand built to reject fast fashion.
No bloated drops, no disposable trends — just sharp, essential 4-piece seasonal capsules designed to last.

We developed the name, voice, product copy, and verbal identity around one mission: helping women rebel against overconsumption through fearless minimalism.

In collaboration with the Creative Director and Designer, we built a brand that is clean, bold, and unapologetically limited — proof that simplicity doesn’t mean playing small.

We didn’t just launch a product line.
We sharpened a point of view.